Essays about: "Martyna Studniarska"

Found 1 essay containing the words Martyna Studniarska.

  1. 1. Market-Oriented Innovation in the Swedish Packaged Food Industry - Going Beyond Line Extensions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martyna Studniarska; [2015]
    Keywords : Innovation processes; Food industry; Consumer involvement; Market orientation; Private label;

    Abstract : The competitive environment in the Swedish packaged food industry, in combination with changes in consumer lifestyles and consumers' changing demands, are placing new emphasis on packaged food innovation strategies. The purpose of this thesis is to investigate novel innovation approaches of two large Swedish brands in packaged food, in light of the ongoing market changes that are re-shaping the innovation landscape in the packaged food industry. READ MORE