Essays about: "Marwa Ali"

Found 1 essay containing the words Marwa Ali.

  1. 1. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Marwa Ali; Mikaela Hollgren; [2022]
    Keywords : Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

    Abstract : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. READ MORE