Essays about: "Masoome Abikari"
Found 1 essay containing the words Masoome Abikari.
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1. How downside aspects of new e-banking technology can influence consumers
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : The purpose of this study is to investigate whether consumers’ negative emotions (loss and deterrence emotions) toward new e-banking technology influence their behavioral intention to adopt new emerging e-banking technology. This thesis tries to integrate the unified theory of acceptance and use of technology (UTAUT) with emotion as a non-cognitive factor and perceived risk as a well-known influential factor in the banking context. READ MORE
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