Essays about: "Mass Communication"

Showing result 21 - 25 of 150 essays containing the words Mass Communication.

  1. 21. A study of digital platform for physical product development

    University essay from Uppsala universitet/Industriell teknik

    Author : Devax Divyeshkumar Patel; Nihar Potdar; [2022]
    Keywords : Digital platforms; New Physical product development; Stakeholder engagement; Stakeholder Collaboration;

    Abstract : The world is currently in the middle of a digital revolution where digital platforms have become an important part of industrial engineering, management solutions and economic values. There is huge potential for digital platforms to contribute to various manufacturing processes such as physical product development. READ MORE

  2. 22. "Un-masking the Mask-Issue". Examining People´s Meaning-Making Processes and Risk-Cultural Norms regarding Facemasks.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Tim Arasimowicz; [2021-07-27]
    Keywords : Facemasks; Efficiency; Communication; Media diets; COVID-19; Sensemaking; Meaning-Making; Noticing; Acting; Risk Culture; Trust in Authorities; Anticipation; Accountability; Framing;

    Abstract : While most of the world quickly came to terms with covering their noses and mouths in crowded places, people in Sweden have mostly gone without, riding buses and metros, shopping for groceries, and going to school maskless, with only a few rare souls have covered up (Novus, 2021). Officials from the Swedish Public Health Authority (PHA) have repeatedly argued that masks are not effective enough at limiting the spread of the virus to warrant mass use, insisting it is more important to respect social distancing and handwashing recommendations. READ MORE

  3. 23. THE CONTRADICTORY ROLE OF THE INTERNET IN AUTOCRACIES Exploring differences between reactive and proactive online repression

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Ella Turta; [2021-07-20]
    Keywords : online repression; mass mobilization; asymmetrical control; internet policy; digital authoritarianism;

    Abstract : Ever since the early days of the Internet the “freedom of the Internet” has been a subject for debate. Is it characterized by an anti-authoritarian ideology that fosters public dissent and challenges the authoritarian rule? Or are autocrats using modern technology for their own illiberal purposes? Recent research argues that viewing modern communication technology as inherently liberative or repressive undermines the fact that the Internet functions in a constantly evolving political context. READ MORE

  4. 24. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Längvik; Emma Wallander; [2021-07-09]
    Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Abstract : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. READ MORE

  5. 25. Filmmakers’ interpretation of environmental science fiction : an exploration of how movies can be used for change making

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Sara Gustavsson; [2021]
    Keywords : environmental communication; science fiction; cinematic storytelling; storytelling; futuristic science fiction; environmental science fiction; social cognitive theory of mass communication; Albert Bandura;

    Abstract : We are now living within the reality of the worst environmental crisis mankind has ever seen and some modes within environmental communication are struggling to help us create change. In recent decade, there has been a growing interest in using storytelling for sustainable change. READ MORE