Essays about: "Mass Media Communications"

Showing result 1 - 5 of 7 essays containing the words Mass Media Communications.

  1. 1. Youtube, Dr, Pimple Popper, and the Human Body

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Jonathan Zaccarini; [2018]
    Keywords : Social Sciences;

    Abstract : Pimple poppers around the world rejoice at the Youtube series, Dr. Pimple Popper, where they can experience a range of different ways to pop something out of the skin. A highly popular series that features videos of Dr. READ MORE

  3. 2. THE ROLE OF PRINT AND SOCIAL MEDIA IN SOCIAL MOVEMENTS: THE CASE OF BRING BACK OUR GIRLS

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : ABDULAZEEZ MAJEK KAREEM; [2017]
    Keywords : MEDIA; SOCIAL MOVEMENT; PRINT MEDIA; SOCIAL MEDIA; BRING BACK OUR GIRLS; SOCIAL MOBILISATION; RESOURCE MOBILISATION;

    Abstract : AbstractThis thesis critically examines the impact of print and social media in a social movement by using Bring Back Our Girls as a case study, which depicts the abduction of girls by warlords in Africa. Today, due to social inequality, activists do not possess the same budget as larger companies for advertising and mass communications. READ MORE

  4. 3. Ludological Communication of Social Reality

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Aladin Hrustanovic; [2015-10-06]
    Keywords : Ludology; communication; communicational elements; social reality; video games; intended purpose; developed purpose; game studies;

    Abstract : Ludological Communication of Social Reality is about researching video games from a communicational perspective. Its purpose lies not only in researching, how video games can communicate about global reality, as it takes a much bigger role in the field of game studies and communications. READ MORE

  5. 4. Consumer Response and Interpretation of Provocative Advertising through Message Encoding and Association Creation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amy Mulcahy; Monika Vaiciulyte; [2014]
    Keywords : Provocative advertising; Shock advertising; Encoding; Decoding; Mass Media Communications; Emotional response; Business and Economics;

    Abstract : In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertisers are increasingly looking to engage consumers by arousing feelings and emotions through provocation. READ MORE

  6. 5. Product Placement in Television Series

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Carolin Moll; Monika Walicka; [2013-09-13]
    Keywords : Product placement; television series; marketing communications; mass media; Gossip Girl; luxury products; advertising;

    Abstract : Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose. READ MORE