Essays about: "Master Thesis, international marketing"

Showing result 21 - 25 of 60 essays containing the words Master Thesis, international marketing.

  1. 21. The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Jitpisut Bubphapant; Ramrada Thammasaro; [2012]
    Keywords : Online; third-part opinions; third-party endorsement; consumer purchasing decision; cosmetics; product involvement; source credibility; expert review; consumer review; consumer decision journey; Thai market;

    Abstract :  Title:  The effects of online third-party opinions toward Consumer Purchasing Decision on cosmetics products in Thai market Seminar date: June 4th , 2012 Course: Master thesis in International marketing, 15 credits Purpose: The overall purpose of this research is to explain the understanding of the effects of online third-party opinions toward consumer purchasing decision process on cosmetics products in Thai market. This includes the investigation of effective used of online third-party opinions with regards to source credibility and product involvement, specifically toward cosmetics products. READ MORE

  3. 22. Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Danny Reijntjes; Ryan Wagijo; [2012]
    Keywords : Internationalization; market selection; market potential and development; entry mode; cosmetics products; Aruba; Bonaire; Curacao;

    Abstract :   Abstract  Background:   The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. READ MORE

  4. 23. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

    University essay from Avdelningen för ekonomi

    Author : Maria Zaytseva; Alena Bazyleva; [2012]
    Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

    Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

  5. 24. Dubai - ett framgångsrecept eller dårskap?

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Joanna Silvemark Junemar; Kristina Vikholm; [2012]
    Keywords : Dubai; ; Förenade arabemiraten; stadsutveckling; stadsplanering; stadsliv;

    Abstract : Det här examensarbetet är en fallstudie som beskriverstadsutvecklingen i staden Dubai i Förenade arabemiraten.Examensarbetet syftar till att svara på frågornaHur har Dubai stad utvecklats från och med oljansupptäckt fram till idag? och Hur ser den övergripandeplaneringen ut för Dubais framtida stadsutveckling?METOD;Vår fallstudie är en sammanvävd redogörelse av enlitteraturstudie och egna upplevelser från en studieresai Förenade arabemiraten. READ MORE

  6. 25. Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Jolita Kilinskaite; Simone Kolar; [2012]
    Keywords : ;

    Abstract : Date:                             June 8th, 2012 Course:                          EFO 705 Master Thesis Course Program:                       International Marketing Authors:                        Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry-  Examples of companies in the cosmetics goods industry   Research Question: How do companies in the FMCG industry react to rivals actions?   Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions   Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents   Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive    marketing strategies in the FMCG industry   Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents   Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. READ MORE