Essays about: "Master Thesis equity"

Showing result 1 - 5 of 33 essays containing the words Master Thesis equity.

  1. 1. Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Henrik Aronsson; Paul Kato; [2021]
    Keywords : Brand activism; brand equity; consumer-based brand equity; social activism; woke washing;

    Abstract : Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism, brand equity, social activism, attitudes, woke washing Research questions: a. How is the consumer-based brand equity affected by a company’s use of social activism in its marketing? b. READ MORE

  2. 2. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Blomberg; Julia Furman; [2021]
    Keywords : Circular Economy; Brand Equity; CBBE model; Fast Fashion; Generation Z;

    Abstract : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. READ MORE

  3. 3. Are Women the Real Alpha Males? Gender differences through the lense of performance and risk in the Swedish mutual fund industry

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Helgesson; Clara Lindblad; [2020-07-01]
    Keywords : Mutual Funds; Gender Differences; Risk Behavior; Performance;

    Abstract : MSc in Accounting and Financial Management.... READ MORE

  4. 4. Gendered Empowerment? A Case Study of iDE's Women's Economic Empowerment Model in Gimbuchu, Oromia, Ethiopia

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Rebecca Merrifield; [2019]
    Keywords : women’s empowerment; gender equity; power relations; gender norms; feminism; Ethiopia; Social Sciences;

    Abstract : As empowerment retains its status as a buzzword among international development agencies, it has lost its essential element – power – intended to highlight the unequal structures and relations allowing disempowerment. Nonetheless, it has proliferated in the discourse and practice of women’s empowerment, as gender equity has become an important cross-cutting issue for many organizations and governments. READ MORE

  5. 5. Configuring the Corporate Accelerator for Synergies: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Åkerman; Jacob Szemberg; [2019]
    Keywords : Corporate Accelerator; Startup Engagement; Corporate Entrepreneurship; Synergies; Open Innovation; Business and Economics;

    Abstract : Title: CONFIGURING THE CORPORATE ACCELERATOR FOR SYNERGIES: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions Date of the seminar: 27 May, 2019 Course: ENTN39 Master’s Programme in Entrepreneurship and Innovation, Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Jacob Szemberg and Gustaf Åkerman Supervisor: Ass. Professor Sotaro Shibayama Examiner: Ass. READ MORE