Essays about: "Master Thesis in advertising"
Showing result 1 - 5 of 19 essays containing the words Master Thesis in advertising.
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1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme
University essay from Göteborgs universitet/Institutionen för data- och informationsteknikAbstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE
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2. Academic library instruction on critical evaluation of sources and information : A content analysis of Swedish university library websites
University essay from Uppsala universitet/Institutionen för ABMAbstract : This master thesis examines how Swedish university libraries are instructing their students on topics related to the critical evaluation of sources and information. The method of analysis was a quantitative and qualitative content analysis of the external websites of Sweden’s public university libraries to determine what modes of instruction are being offered, and how these services are being described and made accessible to their users. READ MORE
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3. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. READ MORE
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4. Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism, brand equity, social activism, attitudes, woke washing Research questions: a. How is the consumer-based brand equity affected by a company’s use of social activism in its marketing? b. READ MORE
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5. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE