Essays about: "Master Thesis in brand management"

Showing result 1 - 5 of 30 essays containing the words Master Thesis in brand management.

  1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  3. 2. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Kajsa Ivarsson; Eric Seing; [2023]
    Keywords : ;

    Abstract : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. READ MORE

  4. 3. Swedish food habits for higher nutritional value and lower climate impact : food retail portfolio management

    University essay from SLU/Department of Molecular Sciences

    Author : Rebecca Johansson; Linn Torstensson; [2021]
    Keywords : greenhouse gas emissions; private label brand; sustainable diets; sustainable food consumption; sustainable nutrition;

    Abstract : In order to tackle climate change and the increased prevalence of non-communicable diseases, a transformation of human diets is urgently needed. The food retailers can play an important role if integrating sustainability related aspects in their corporate portfolio decisions in order to influence the consumer to make more sustainable food choices. READ MORE

  5. 4. The Designer’s Mixer Board : Communicating Design and Formgiving

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Gorgén; [2021]
    Keywords : ;

    Abstract : This report describes the background, methods and results of a master thesis project revolving around communication and form-giving in the product design process. Teo Enlund, former Associate Professor at KTH, who has developed a tool called the Designer’s Mixer Board, in which he draws a parallel from mixing music to discussing product design. READ MORE

  6. 5. What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : TATIANA KIREEVA; [2021]
    Keywords : Social media; news media outlets; social media algorithms; Sociala medier; nyhetsmedier; algoritmer;

    Abstract : Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). READ MORE