Essays about: "Master Thesis in brand strategy"
Showing result 1 - 5 of 36 essays containing the words Master Thesis in brand strategy.
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1. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE
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2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE
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3. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE
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4. Luxury Brands’ Storytelling on Social Media
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. READ MORE
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5. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE