Essays about: "Master Thesis in marketing; new product"

Showing result 1 - 5 of 25 essays containing the words Master Thesis in marketing; new product.

1. 1. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

3. 2. ADOPTION OF INNOVATION : A qualitative research about employees' adoption of information technological tool (ERP) within an organization

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Chijioke Innocent Mbachu; Quentin Bizien; [2017]
   Keywords : Marketing; Innovation; Adoption; Technology; IT Tool; Enterprise Resource Planning; Organization Factors and Individual Factors.; Marketing; innovation; adoption; technologie; outil informatique; planification des ressources d entreprise; facteurs d organisation et facteurs individuels.; Marknadsföring; Innovation; Adoption; Teknologi; IT Tool; Enterprise Resource Planning; ERP; Organisationsfaktorer och enskilda faktorer.;

   Abstract : Purpose - The purpose of this research was to investigate the adoption of ERP tool by employees within a product manufacturing organization. Design/methodology/approach - In order to fully achieve the research task, the authors applied a qualitative case study that was descriptively designed. READ MORE

4. 3. Physico-Chemical Properties, Probiotic Survival and Sensory Acceptability of a Liquid Oats-Based Beverage

   University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

   Author : Evangelia Mitsou; [2017]
   Keywords : oat based drink; nordic berries; probiotic; synbiotic; Prevotella copri; nutritional analyses; carbohydrates; protein; fat; fibres; viscocity; beta glucans; β-glucans; shelf life; microbial analysis; sensory analysis; innovation; product development; food engineering; livsmedelsteknik; Technology and Engineering;

   Abstract : In the present thesis were studied oat based real fruit puree products. The aim was to create a new synbiotic beverage by combining the health benefits of the probiotic bacterial strain with the prebiotic ones derived from the β-glucans in oats. READ MORE

5. 4. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : My Magnusson; Mink Kempen; [2017]
   Keywords : Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

   Abstract : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. READ MORE

6. 5. The influence of culture on the selection process of international market and entry mode

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Nabil E Taji; Samed Zaatra; [2017]
   Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

   Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE