Essays about: "Master Thesis in marketing; new product"

Showing result 1 - 5 of 24 essays containing the words Master Thesis in marketing; new product.

  1. 1. ADOPTION OF INNOVATION : A qualitative research about employees' adoption of information technological tool (ERP) within an organization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chijioke Innocent Mbachu; Quentin Bizien; [2017]
    Keywords : Marketing; Innovation; Adoption; Technology; IT Tool; Enterprise Resource Planning; Organization Factors and Individual Factors.; Marketing; innovation; adoption; technologie; outil informatique; planification des ressources d entreprise; facteurs d organisation et facteurs individuels.; Marknadsföring; Innovation; Adoption; Teknologi; IT Tool; Enterprise Resource Planning; ERP; Organisationsfaktorer och enskilda faktorer.;

    Abstract : Purpose - The purpose of this research was to investigate the adoption of ERP tool by employees within a product manufacturing organization. Design/methodology/approach - In order to fully achieve the research task, the authors applied a qualitative case study that was descriptively designed. READ MORE

  2. 2. Physico-Chemical Properties, Probiotic Survival and Sensory Acceptability of a Liquid Oats-Based Beverage

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Evangelia Mitsou; [2017]
    Keywords : oat based drink; nordic berries; probiotic; synbiotic; Prevotella copri; nutritional analyses; carbohydrates; protein; fat; fibres; viscocity; beta glucans; β-glucans; shelf life; microbial analysis; sensory analysis; innovation; product development; food engineering; livsmedelsteknik; Technology and Engineering;

    Abstract : In the present thesis were studied oat based real fruit puree products. The aim was to create a new synbiotic beverage by combining the health benefits of the probiotic bacterial strain with the prebiotic ones derived from the β-glucans in oats. READ MORE

  3. 3. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : My Magnusson; Mink Kempen; [2017]
    Keywords : Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

    Abstract : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. READ MORE

  4. 4. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE

  5. 5. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE