Essays about: "Master Thesis in marketing; new product"

Showing result 21 - 25 of 25 essays containing the words Master Thesis in marketing; new product.

1. 21. WINNING IN A GLOBAL MARKET : THE SIGNIFICANCE OF TRAINING FOR SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Peter Ohonsi; [2006]
   Keywords : WINNING IN A GLOBAL MARKET; THE SIGNIFICANCE OF TRAINING FOR SKILLS; REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING;

   Abstract : Title: Winning in a Global Market: The Significance Of Training For Skills Required To Be Effective In International Marketing. Author: Peter Ohonsi Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s Thesis in Business Administration, 10 credits. READ MORE

3. 22. THE FUTURE OF MARKETING RESEARCH A Study of the Online Access Panel Market in Sweden

   University essay from Lunds universitet/Produktionsekonomi

   Author : Fredrik Nilsson; Carl-Henrik Söderström; [2005]
   Keywords : Technology and Engineering;

   Abstract : Online Access Panel (OAP) marketing research is a new method for conducting marketing research in order to create decision power. For example the decision power can be used in product development, business development and innovation. READ MORE

4. 23. SEAFLEX BUOY MOORING SYSTEM A Market Study in Sweden

   University essay from Lunds universitet/Produktionsekonomi

   Author : Wei Gu; [2005]
   Keywords : target customers; Early Adopter; business potential; Buoy mooring system; Technology and Engineering;

   Abstract : Sweden is a country surrounded by water and consequently boating is one of the most popular spare time activities in Sweden. The active boating life, in turn, leads to a healthy boating industry in Sweden and boating production plays an important role for the Swedish industry. READ MORE

5. 24. Commercialisation strategies for entrepreneurial firms -A case study at Layerlab AB

   University essay from Lunds universitet/Produktionsekonomi

   Author : Åsa Leckner; [2004]
   Keywords : Technology and Engineering;

   Abstract : This master’s thesis deals with commercialisation strategies for entrepreneurial firms. The basis of the work is a framework of investigation that incorporates a company’s internal and external factors, crucial when determining an appropriate strategy. This framework of investigation is applied on the case company Layerlab. READ MORE

6. 25. EC Competition Policy on Compulsory Licensing of Intellectual Property Rights

   University essay from Lunds universitet/Juridiska institutionen

   Author : Anna Oscarsson; [2002]
   Keywords : Konkurrensrätt; EG-rätt; Immaterialrätt; Law and Political Science;

   Abstract : Both competition law and intellectual property law are considered good for economic efficiency, but the interface between the two legal fields is, and probably always will be, a complex area of law, since these legal areas in one sense can be said to strive for the opposite things. Intellectual property rights are considered public goods, which mean that it is hard to prevent others from using the goods without paying for it. READ MORE