Essays about: "Master Thesis in social marketing"

Showing result 1 - 5 of 52 essays containing the words Master Thesis in social marketing.

1. 1. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elin Månsson; Gülay Edin; [2023]
   Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

   Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

4. 3. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Valeur; Mantas Liekis; [2023]
   Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

   Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

5. 4. Closing the GAPS

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tessa Rauthe; Victoria Friman; [2023]
   Keywords : Business and Economics;

   Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

6. 5. Fan Community Activities That May Destroy Value

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Keywords : Business and Economics;

   Abstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE