Essays about: "Master Thesis in strategic marketing"

Showing result 16 - 20 of 28 essays containing the words Master Thesis in strategic marketing.

1. 16. Understanding Customer Needs in Canada – Importance of Marketing Research Excellence in a Market Oriented Organization

   University essay from Lunds universitet/Produktionsekonomi

   Author : Gustav Björklund; Joel Fredstorp; [2012]
   Keywords : Market Research; Market Orientation; Marketing Information System; Market Potential; Technology and Engineering;

   Abstract : Company X Equipment division is a mature organization that has experienced a desire to broaden the knowledge about the market potentials of the Canadian markets. There is also an ambition within the organization to improve the sales in Canada by exploring previously unknown market opportunities. READ MORE

3. 17. Build it green : To create entry barriers with green marketing

   University essay from Ekonomihögskolan, ELNU

   Author : Emma Johansson; [2011]
   Keywords : Entry barriers; environmental commitment; green entry barriers; green marketing; strategic barriers to entry; structural barriers to entry; sustainability;

   Abstract : Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. READ MORE

4. 18. Collaborative materials management : A comparison of competitive and collaborative approaches to materials management in SCM

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Farzad Khaki Boukani; Soundous Boufaim; [2010]
   Keywords : Materials Management; SCM; collaboration; competition;

   Abstract : Supply Chain Management (SCM) presents the new paradigm in strategic and operational business management for the 21st century. By offering a cooperative and integrated model of the value-creation process in a cross-organizational perspective, it also places new challenges on business management methods and instruments used, in theory as in practice. READ MORE

5. 19.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Usama Awan; Muhammad Aamer Raza; [2010]
   Keywords : Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

   Abstract : Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. READ MORE

6. 20. Factors influencing Swedish consumer decisions to buy holiday home in Thailand.

   University essay from Mälardalens högskola; Akademin för hållbar samhälls- och teknikutveckling

   Author : Chantharat Suwanpimon; Narukod Theerabanchorn; [2010]
   Keywords : Real Estate investment; Holiday Home in Thailand; Swedish Consumers.;

   Abstract : ABSTRACT   Date:                          May 28th, 2010 Course:                      EFO705 Master Thesis International Marketing Supervisor:                Konstantin Lampou Authors:                     Chantharat Suwanpimon [email protected]. READ MORE