Essays about: "Master Thesis in strategic marketing"
Showing result 21 - 25 of 28 essays containing the words Master Thesis in strategic marketing.
-
21. CAN Europe - Market Research of Sweden
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date: May 15, 2009 Course: Master thesis, EFO705 Authors: Hanna Jokiperä 800218-T108, [email protected] Ruusa Mustonen 830711-P263, [email protected]. READ MORE
-
22. Logistics Management in Retail Industry : A case study of 7-Eleven in Thailand
University essay from IHH, Centre of Logistics and Supply Chain ManagementAbstract : Master’s thesis in International Logistics and Supply Chain Management Title: Logistics Management in Retail Industry: a case study 7-Eleven in Thailand Author: Latika Supasansanee and Patthaveekarn Kasiphongphaisan Tutor: Susanne Hertz and Benedikte Borgström Date: June 1, 2009 Keywords: 7-Eleven Thailand, Logistics, Retail Convenience, Distribution Center and Warehouse, IT-Apply in retail store, and Competitive advantage Introduction: In today’s challenging competition in the consumer goods, the manufacturers strive for their products to reach final customers before they turn their heads to the rival’s ones. This research attempts to understand and investigate how 7-Eleven company manages its logistics activities, distribution and applying information technology to achieve competitive advantages. READ MORE
-
23. Improving Customer Service through Just-in-Time Distribution : Fitting into the customer’s service offer in case of ELECTROLUX LAUNDRY SYSTEMS
University essay from Handelshögskolan BBSAbstract : The international environment today has been undergoing unprecedented change and many companies are seeking new ways to stand out from the competition by sustaining their competitive advantage. Internationalization and firms’ consolidation increase competition in the dynamic marketplace . READ MORE
-
24. The battle of DTAC in Thailand’s mobile phone operator market
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE
-
25. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management software market conditions as well as competitors and to utilize the knowledge from the investigation to consider a better application of marketing mix for UFIDA. READ MORE
