Essays about: "Master Thesis in strategic marketing"

Showing result 6 - 10 of 28 essays containing the words Master Thesis in strategic marketing.

1. 6. Brand Building in New Ventures. A subconscious process or an integrated activity?

   University essay from Göteborgs universitet/Graduate School

   Author : Frida Isaksson; [2015-07-13]
   Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

   Abstract : Purpose: The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

3. 7. TOTAL COST OF OWNERSHIP IN SALES AND MARKETING

   University essay from Lunds universitet/Produktionsekonomi

   Author : Ville Orlander Arvola; Axel Eriksson; [2015]
   Keywords : Axis.; network based video surveillance; cost factors; seller perspective; framework; marketing; sales; total cost of ownership; TCO; Technology and Engineering;

   Abstract : Background: There is an internal belief within Axis that despite their products’ relatively high initial price, the total cost of ownership (TCO) of an Axis camera solution is lower than that of other brands. However, there is no internal research or tools to verify if it is true. READ MORE

4. 8. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

   Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
   Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

   Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

5. 9. Customer Involvement in New Service Development - Organizational Implications and Challenges

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Daniel Andersson; Pontus Hjertqvist; [2015]
   Keywords : New service development; customer involvement; technology-based services; organizational challenges.;

   Abstract : Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based, which implies that customers are becoming increasingly autonomous from the service firm. Understanding how to involve customers in the development process of such services as well as to recognize the challenges brought by customer involvement in this context should be seen as key issues for developing successful new services. READ MORE

6. 10. IMPLICATIONS OF NEW PRODUCT DEVELOPMENT PROCESSES WITHIN THE SWEDISH HIGH-TECHNOLOGICAL MANUFACTURING INDUSTRY BASED ON A MULTI-ASPECT APPROACH

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Rawan Ramadan; [2014]
   Keywords : new product development NPD ; traditional NPD; multi-aspect NPD; emerging technology; global collaboration; financial performance; emerging technologies;

   Abstract : As business, technologies, and products changes so quickly in the modern day business environment, the complexity of launching new products into global markets increases. Therefore, the significance of the new product development (NPD) concept is rising, according to researchers. READ MORE