Essays about: "Master Thesis internal branding"

Found 3 essays containing the words Master Thesis internal branding.

  1. 1. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  3. 2. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Amanda Elg; My Engdahl; [2013]
    Keywords : Leadership; personal brand; corporate brand; Ledarskap; personligt varumärke; företagsvarumärke;

    Abstract : Title                                 Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course                             Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors                           Amanda Elg and My Engdahl Supervisors                      Maya Hoveskog and Ingemar Wictor Keywords                        Leadership, personal brand, corporate brand Problem formulation       ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose                            The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. READ MORE

  4. 3. Internal Branding - How to Make Employees Live the Brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Holmgren; Linda Schori; Malin Wingård; [2003]
    Keywords : Core Values; Corporate Brand; Implementation; Internal Branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : COMPANIES: Pågen AB, SAS Airline, Öresundskraft AB PURPOSE: The purpose of this master thesis was to investigate the phenomenon of internal branding, with the aim of creating a process model to be used as guidance by companies when implementing an internal branding strategy in the organisation. METHOD: To carry out our research, we performed a theoretical as well as an empirical study. READ MORE