Essays about: "Master thesis loyalty"

Showing result 16 - 20 of 29 essays containing the words Master thesis loyalty.

  1. 16. Factors influencing a customer’s loyalty in B2B relationships : A qualitative study of relationship marketing

    University essay from

    Author : Pia Andersson; Klara Karlström; [2014]
    Keywords : Relationship marketing; Customer Loyalty; B2B; Behavior;

    Abstract : Title: Factors influencing a customer’s loyalty in B2B relationships: A qualitative study of relationship marketing Authors: Klara Karlström & Pia Andersson Advisor: Svante Andersson Level: Master thesis in marketing (15 Swedish credits). Spring 2014. READ MORE

  3. 17. Content Marketing: New Opportunities for Building Strong Brands Online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Djoukanova; Atina Georgieva; [2014]
    Keywords : Digital content; content marketing; online branding; brand equity online; Business and Economics;

    Abstract : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. READ MORE

  4. 18. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry

    University essay from KTH/Entreprenörskap och Innovation

    Author : DANIEL BIÖRCK; TOM THOMASSON; [2014]
    Keywords : clothing retail industry; sales channels; factors; online shop; brick-and-mortar; retailers.;

    Abstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE

  5. 19. E-loyalty in fashion e-commerce : an investigation in how to create e-loyalty

    University essay from Institutionen för marknadsföring (MF)

    Author : Ellinor Hansen; Erika Jonsson; [2013]
    Keywords : e-commerce; e-loyalty; e-satisfaction; e-trust; e-service quality; online fashion industry;

    Abstract : The e-commerce is growing among customers and also the companies are more active online. One industry that focuses on customer experience is the online fashion industry. In Sweden, the half of the population has at some time shopped clothes and footwear online. READ MORE

  6. 20. Does the country of origin matter for sustainable products? A comparison of European sporting goods producers.

    University essay from Avdelningen för ekonomi

    Author : Edith Anna Voithofer; [2013]
    Keywords : country of origin; sustainability; sporting goods industry; outdoor industry;

    Abstract : Abstract Title: Does the Country of Origin Matter for Sustainable Products? A Comparison of European Sporting Goods Producers Level: Final assignment for Master Degree in Business Administration Author: Edith Anna Voithofer Supervisor: Jonas Kågström, Ph.D. READ MORE