Essays about: "Master thesis loyalty"

Showing result 21 - 25 of 29 essays containing the words Master thesis loyalty.

1. 21. Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty

   University essay from Avdelningen för ekonomi

   Author : Bolor Amarsanaa; Joshua Anjorin; [2012]
   Keywords : Mobile Marketing; Customer loyalty; mobile phone; customer satisfaction; communication with customers;

   Abstract : ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. READ MORE

3. 22. Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Tone-Lise Osnes; Annika Schmitz; [2012]
   Keywords : value co-creation; co-design; interaction; motivators; outcomes;

   Abstract : Problem: In today’s business markets companies are faced with new challenges occurring from globalization, new technologies, deregulation, blurring borders between industries, and outsourcing which change the competitive environment in the market. To deal with these challenges organizations are forced to look for new and innovative ways to differentiate themselves from competitors and to satisfy customers’ demands for more customized products and services. READ MORE

4. 23. The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Chonnikarn Dejsiriphun; Kritsana Suviratvithayakit; [2011]
   Keywords : Brand Equity; Post-Purchase Evaluation; Five Stars Luxury Hotel;

   Abstract : Date: May 30, 2011 Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand Research Problem: What are the characteristics of brand equity of five star luxury hotels in Thailand and which components of brand equity are the majority concerns from customers’ evaluation? Purpose: The study aims to investigate and analyze the interrelationship of brand equity of five stars hotels in Bangkok, Thailand and post-purchase evaluation in order to provide valuable information on how five stars luxury hotels in Thailand can successfully and appropriately exploit the hotel brand equity so as to create the branding strategy and to create a competitive advantage in the long run. Method: Qualitative approach was used to observe the data in the form of content analysis. READ MORE

5. 24. Investigating Channel Push Branding : The Case of Konftel

   University essay from Handelshögskolan vid Umeå universitet

   Author : Mattias Björkman; [2011]
   Keywords : Brand; branding; equity; channel; push; pull;

   Abstract : The role of branding in building distribution relationships has attained increased attention in the marketing literature lately and several studies have shown that branding is an effective tool for building stronger relationships between manufacturers and their distribution partners. Unfortunately these findings fail to explain how channel push strategies work independently of consumer pull strategies when it comes to building strong manufacturer brands. READ MORE

6. 25. Network constellations for mobile payments - Influence of the leading partner on NFC-based mobile digital wallets

   University essay from KTH/Bygg- och fastighetsekonomi

   Author : Mario Sánchez Garvín; [2011]
   Keywords : business network theory; mobile payments; mpayments; mobile digital wallet;

   Abstract : The mobile payments industry, which is currently at an early stage of development, is taking the direction to be established mainly as an NFC-based industry, and, moreover, led by the mobile digital wallets setting. A mobile digital wallet is a complete payment app for your NFC-enabled mobile phone that enables consumers to pay at stores at the point of sale with a mobile phone. READ MORE