Essays about: "Master thesis loyalty"

Showing result 6 - 10 of 29 essays containing the words Master thesis loyalty.

1. 6. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
   Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

   Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

3. 7. Factors Influencing the Net Promoter Score (NPS) : A Case of Funnel

   University essay from

   Author : Devesh Gadkari; [2018]
   Keywords : NPS; Net Promoter Score; Customer loyalty; Customer satisfaction; Word of Mouth; Industry; Industry dynamic;

   Abstract : Net Promoter Score (NPS) is considered to be an important metric for measuring customer loyalty. The concept is widely popular and adopted in several established and emerging industries. This master’s thesis work is aimed to spot the factors influencing the NPS of a company and the score rated by an individual. READ MORE

4. 8. Organizational Culture and Employee Loyalty : The Case of IKEA

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Adam Ericsson; [2018]
   Keywords : ;

   Abstract : Title: Organizational Culture and Employee Loyalty Subtitle: The Case of IKEA Level: Thesis for Master Degree in Business Administration Author: Adam Ericsson Supervisor: Daniella Fjellström Examiner: Maria Fregidou-Malama Date: March 2018 Aim: This research aims to investigate how organizational culture influence employee engagement and loyalty. Method: The study is based on qualitative research method. READ MORE

5. 9. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

6. 10. How to eliminate non-value added activities within eGrocery : A case study at a global grocery supplier

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Alexandra Valhed; Daniella Pavkovic; [2017]
   Keywords : eGrocery; non-value added;

   Abstract : Course: Master thesis in Business Administration and Economics, Major of Logistic, 30 hp, 4FE19E, VT17 Authors: Daniella Pavkovic & Alexandra Valhed Supervisor: Hana Hulthén Examiner: Helena Forslund Title: How to eliminate non-value added activities within eGrocery - a case study at a global grocery supplier Background: An increase in eGrocery usage has occurred due to a more stressful every day living with busy schedules and the desire to save time (Emec, Catay and Bozkaya 2015). Companies are getting involved with eGrocery primary to strengthening the consumer loyalty (Saskia, Marei and Blanquart 2016). READ MORE