Essays about: "Material Semiotics"

Showing result 11 - 15 of 37 essays containing the words Material Semiotics.

  1. 11. Art history through a queer lens - Focalization and semiotics applied to two Instagram accounts dedicated to queer art history

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Leo Hildebrand; [2021]
    Keywords : art history; queer; instagram; semiotics; semiosis; narratology; discourse; representation; Arts and Architecture;

    Abstract : This thesis examines how queer art history is created through the interaction between two Instagram accounts, the art they post, and their followers. This thesis has analysed how the semiotic meaning-making construct a representation of queerness and what the effects are of a queer focalization in a social media context. READ MORE

  3. 12. Taste for exclusivity. – A visual image analysis on the representation of social class and taste.

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : KATHARINA EVELINE STUMP; [2020]
    Keywords : Visual Communication; Socioeconomic status; Culture; Taste; Image Analysis; Luxury Fashion Branding; Wim Wenders; Jil Sander;

    Abstract : The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as empirical material. READ MORE

  4. 13. Not a Brand but a Voice : The Advertising and Activism of Oatly in Germany

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Luisa Falkenstein; [2020]
    Keywords : Advertising; Commodity Activism; Social Semiotics; Multimodal Discourse Analysis; Oatly;

    Abstract : When describing the company’s ethos and brand, the creative director of Swedish oat drink producer Oatly, John Schoolcraft, routinely declares the company’s intention to be not a brand, but a voice. As popular activist causes become utilized by companies and commodified for advertising use, identifying the ways in which communication is used to create meaning becomes a relevant skill. READ MORE

  5. 14. Betweenness

    University essay from Konstfack/Institutionen för design, inredningsarkitektur och visuell kommunikation (DIV)

    Author : Julia Olanders; [2019]
    Keywords : Identity; Duality; Surfaces; Betweenness; Ornamentation; Evolution; Function; Semiotics; Twinship;

    Abstract : Betweenness is a project questioning the relation between us and what we surround us with. To reveal our assumptions around artifacts and by doing so create an conversation between us viewers/ users and the objects themselves. READ MORE

  6. 15. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE