Essays about: "Material Semiotics"

Showing result 21 - 25 of 37 essays containing the words Material Semiotics.

  1. 21. Cars and Environmental Values : A Rhetoric and Semiotics Analysis of How Environmental CSR values are communicated on webpages at General Motors, Hyundai and Volkswagen

    University essay from

    Author : Henric Lindholm; [2017]
    Keywords : Car industry; CSR; competitiveness; corporate identity; environment; marketing communication; webpage.;

    Abstract : This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers. READ MORE

  3. 22. Slow Food for thought: food as cultural heritage expressed in the Slow Food movement’s external communication

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Sara Nässén; [2017]
    Keywords : Slow Food; Intangible cultural heritage; UNESCO; Semiotics; Communication; Social constructivism; Visual analysis; Sustainability; Culinary traditions;

    Abstract : This thesis investigates the Slow Food movement which started in Italy in the late80’s and today is an internationally spread organization with around 100 000 participants in 160 countries. The core aim within the Slow Food movement is combining everyone’s “right to pleasure” with social responsibility, summed up in their motto: “Good, Clean and Fair”. READ MORE

  4. 23. Digital freedom in physical form : Developing a flexible model for representation of product series

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Andreas Björklund; Erik Agermo; [2017]
    Keywords : Industrial Design; Prototyping; Computer Modelling; User Experience Design; Multifunctional prototype; Industridesign; Konceptframtagning; Datormodellering; Användarupplevelse; Multifunktionell prototyp;

    Abstract : This master thesis from Industrial Design Engineering, Product Design, at Luleå University ofTechnology, has been formulated and assigned by Polardörren AB. Today’s manufacturing companiesoften display their products by using sample products in physical stores. READ MORE

  5. 24. Responsibility versus commerciality : Paradoxical message construction in the case of avalanche airbag producers

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Susanne Gruber; [2017]
    Keywords : discursive challenges; paradox; risk communication; semiotic analysis;

    Abstract : Economic sustainable performance always includes opposing aims, thus today many businesses are facing a social versus financial dilemma. In this study, the case of avalanche airbag producers is adapted. Their communicative challenge is to act commercially viable and to be socially responsible at the same time. READ MORE

  6. 25. Paradoxical Consumption Practices and Creative Identity Work in Consumption Styles – The Concept of Reflexive Bricolage

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cihan Koray Mavruk; Julian Weller; [2017]
    Keywords : Business and Economics;

    Abstract : Purpose The purpose of this study was to explore the underlying reasons that drive consumers, belonging to a particular consumption style, to engage in paradoxical consumption practices and attempt to explain these practices. For the purpose of this study, the non-static hipster youth style was used as the empirical example of a postmodern consumption style. READ MORE