Essays about: "Mathias Guselin"

Found 2 essays containing the words Mathias Guselin.

1. 1. Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mathias Guselin; Sebastian Johansson; Joakim Jörgensen; [2016]
   Keywords : Brand equity; e-recruitment; brand awareness; brand association; perceived quality; brand loyalty;

   Abstract : Background: Internet has brought radical changes in the recruitment industry where individuals are increasingly turning to the Internet when seeking jobs. The increased use of e-recruitment is partly because it is considered to be the most effective way to reach the target group of applicants, and partly because of the cost savings and competitive pressure in the market. READ MORE

3. 2. Facebook Advertisements : - What happens with the sender's intended message?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Malin Boström; Mathias Guselin; Maria Nilsson; [2015]
   Keywords : Facebook advertisements; online communication; messages;

   Abstract : Background: Advertisements create metaphors in the consumers’ mind, which are interpretedby using their advertising knowledge, including expectations of positive messages and theawareness of different advertising formats. Advertising affects how and what consumers thinkabout a company. READ MORE