Essays about: "Mathias Nero"

Found 1 essay containing the words Mathias Nero.

  1. 1. Cultural differences when entering a new market - A study of Swedish companies entering the Eastern European markets

    University essay from Institutionen för ekonomi

    Author : David Kilsgård; Mathias Nero; Erik Sundin; [2008]
    Keywords : ;

    Abstract : When a company moves to a foreign market, it must learn how to deal with that market’s particular culture. A country’s culture can mean its language, religion, norms and so on. A company needs to take many different factors into account when moving to a foreign market and certain markets are riskier than others. READ MORE