Essays about: "Mathilda Andersson"

Found 5 essays containing the words Mathilda Andersson.

  1. 1. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    University essay from Göteborgs universitet/Graduate School

    Author : Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Keywords : Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Abstract : The emergence of brands using influencers to reach their consumers, i.e. co-branding with influencers, has created a need for knowledge about how consumers experience it. With the aim of increasing this knowledge, a case study in the fashion industry was carried out with the brand Nelly. READ MORE

  3. 2. Social media adoption and usage : A study within the industrial sector in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Sundlin; Mathilda Svensson; [2018]
    Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

    Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

  4. 3. Biochar removal of micropollutants in wastewater effluentsfrom Morocco and South Africa

    University essay from Umeå universitet/Kemiska institutionen

    Author : Mathilda Andersson; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. ”It’s not a term that I’ve ever used” - Teachers’ Interpretations of Interculturality in EFL-teaching

    University essay from Malmö högskola/Fakulteten för lärande och samhälle (LS)

    Author : Sarah Andersson; Mathilda Brandin; [2015]
    Keywords : interculturality; intercultural competence; EFL; the five savoirs; Byram;

    Abstract : The purpose of this degree project was to investigate teachers’ conscious and unconscious interpretations of interculturality. We interviewed five teachers from different schools in order to analyse how intercultural their teaching of culture in EFL is. READ MORE

  6. 5. The critical factors for the local government when implementing sustainability: A case study of City of Vancouver

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Andersson; Mathilda Härner; [2014]
    Keywords : Sustainable development; Sustainable cities; Local government; Public management; Implementation; Change management; Critical factors; Business and Economics;

    Abstract : The purpose of this thesis is to increase the understanding of the important elements for the local government when implementing sustainability in a city. By increasing the understanding of the important elements local governments are able to realize the critical factors in the implementation... READ MORE