Essays about: "Mathilda Axelsson"

Found 1 essay containing the words Mathilda Axelsson.

  1. 1. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Oskar Eriksson; Mathilda Axelsson; [2022]
    Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

    Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE