Essays about: "Mathilda Eriksson"

Found 4 essays containing the words Mathilda Eriksson.

  1. 1. Value in Consulting assisted projects : A consultant perspective on value co-creation capabilities and activities

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elina Mathilda Eriksson; [2022]
    Keywords : consulting; project; value; value co-creation; co-creation;

    Abstract : Consultant and client collaborations seek to create value for both parties. This thesis builds on service-dominant logic and examines how value is perceived and co-created by consultants in their client projects. READ MORE

  3. 2. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Oskar Eriksson; Mathilda Axelsson; [2022]
    Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

    Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

  4. 3. An Unexpected Tale - A study of incongruity effects on storytelling in advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mathilda Eriksson; Kristin Hedlund; [2014]
    Keywords : Advertising Effectiveness; Storytelling; Incongruity; Branding;

    Abstract : This thesis investigates the effects brand incongruity has on advertising effectiveness for story-based communication. The role of ad-brand incongruity has been tested for argumentative advertising before. However, there still exist some knowledge gaps, one of them being how incongruity relates to corporate storytelling. READ MORE

  5. 4. The road to China - The relationship between entry strategy and intellectual property on the Chinese truck market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Forsman; Mathilda Eriksson; [2013]
    Keywords : China; IPR; entry mode; joint venture; governmental regulation;

    Abstract : Commercial motor vehicles is one of the restricted industries in China and also an industry where market potential is enormous. For foreign commercial vehicle manufacturers market entry is only possible through highly regulated joint ventures with a domestic partner that requires transfer of core-technology. READ MORE