Essays about: "Mathilda Göthberg"

Found 1 essay containing the words Mathilda Göthberg.

  1. 1. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    University essay from Göteborgs universitet/Graduate School

    Author : Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Keywords : Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Abstract : The emergence of brands using influencers to reach their consumers, i.e. co-branding with influencers, has created a need for knowledge about how consumers experience it. With the aim of increasing this knowledge, a case study in the fashion industry was carried out with the brand Nelly. READ MORE