Essays about: "Mathilda Göthberg"

Found 1 essay containing the words Mathilda Göthberg.

  1. 1. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    University essay from Göteborgs universitet/Graduate School

    Author : Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Keywords : Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Abstract : MSc in Marketing and Consumption.... READ MORE