Essays about: "Mathilda Göthberg"
Found 1 essay containing the words Mathilda Göthberg.
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1. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com
University essay from Göteborgs universitet/Graduate SchoolAbstract : The emergence of brands using influencers to reach their consumers, i.e. co-branding with influencers, has created a need for knowledge about how consumers experience it. With the aim of increasing this knowledge, a case study in the fashion industry was carried out with the brand Nelly. READ MORE
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