Essays about: "Mathilda Lundin"

Found 1 essay containing the words Mathilda Lundin.

  1. 1. The Social Brand – Aspects of Social Media Implementation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mathilda Lundin; Linnea Nilsson; [2010]
    Keywords : Social Brand Scorecard.; Social Media Implementation Model; Social Media Return on Investment; Balanced Scorecard; Brand Equity; Business-to-Business Brand Building; Social Media; Social Media Implementation; Business and Economics;

    Abstract : The thesis circles around Social Media, B2B Brand Building and Business Performance Measurements. In the intersection between these a knowledge gap was identified. READ MORE