Essays about: "Mathilda Nilsson"

Found 4 essays containing the words Mathilda Nilsson.

  1. 1. Stop being so informative! : A quantitative study on social media content and consumer engagement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alena Postnikova; Mathilda Nilsson; [2019]
    Keywords : Social media content; levels of engagement; social media platforms;

    Abstract : Purpose: Considering previous research on consumers’ social media engagement, content types and social media platforms, the purpose of this research was to explain the relationship between social media content types employed by brands and levels of consumers’ engagement. This since brands nowadays turn more towards branded content rather than advertising and several scholars expressing an urge for explaining an assumed relationship. READ MORE

  2. 2. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

  3. 3. How two global companies co-create innovations

    University essay from Göteborgs universitet/Graduate School

    Author : Mathilda Lund; Frida Nilsson; [2016-09-22]
    Keywords : Co-creation; collaboration; innovation management; innovation process; new product development;

    Abstract : MSc in Knowledge-based Entrepreneurship, MSc in Innovation and Industrial Management.... READ MORE

  4. 4. The Social Brand – Aspects of Social Media Implementation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mathilda Lundin; Linnea Nilsson; [2010]
    Keywords : Social Brand Scorecard.; Social Media Implementation Model; Social Media Return on Investment; Balanced Scorecard; Brand Equity; Business-to-Business Brand Building; Social Media; Social Media Implementation; Business and Economics;

    Abstract : The thesis circles around Social Media, B2B Brand Building and Business Performance Measurements. In the intersection between these a knowledge gap was identified. READ MORE