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Found 5 essays matching the above criteria.
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1. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE
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2. Stop being so informative! : A quantitative study on social media content and consumer engagement
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: Considering previous research on consumers’ social media engagement, content types and social media platforms, the purpose of this research was to explain the relationship between social media content types employed by brands and levels of consumers’ engagement. This since brands nowadays turn more towards branded content rather than advertising and several scholars expressing an urge for explaining an assumed relationship. READ MORE
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3. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE
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4. How two global companies co-create innovations
University essay from Göteborgs universitet/Graduate SchoolAbstract : Title. How two global companies co-create innovations. Authors. Frida Nilsson (1989. READ MORE
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5. The Social Brand – Aspects of Social Media Implementation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The thesis circles around Social Media, B2B Brand Building and Business Performance Measurements. In the intersection between these a knowledge gap was identified. READ MORE