Essays about: "Mathilda Söderström"

Found 1 essay containing the words Mathilda Söderström.

  1. 1. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.

    University essay from Umeå universitet/Företagsekonomi

    Author : Malin Skoog; Mathilda Söderström; [2015]
    Keywords : congruence; brand love; brand management; brand identity; brand image; brand loyalty; brand commitment; emotional branding;

    Abstract : Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise a large part of previous research. The main purpose of this study is to develop a deeper understanding of the antecedents and outcomes of brand love. READ MORE