Essays about: "Mathilde Valentine"

Found 1 essay containing the words Mathilde Valentine.

  1. 1. Consumers’ Attitude Toward Eco-labels Within the Food Industry: Focus on Generation Y in Europe.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mathilde Valentine; Valentine Stichelbaut; Mohammed Rahat Hossain; [2014]
    Keywords : Eco-labels; Generation Y; Food Industry; Attitude; Environmental motivations;

    Abstract : Background: Eco-labels have become an important tool in products’ promotion, especially in the food industry, where it is used to promote products with ecological, ethical and/or sustainability attributes that consumers are looking for. Even though researches have demonstrated that consumers develop a positive attitude towards green products, some remain skeptical about green claims from marketers which are sometimes considered as ambiguous. READ MORE