Essays about: "Mathilde Valentine"
Found 1 essay containing the words Mathilde Valentine.
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1. Consumers’ Attitude Toward Eco-labels Within the Food Industry: Focus on Generation Y in Europe.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Eco-labels have become an important tool in products’ promotion, especially in the food industry, where it is used to promote products with ecological, ethical and/or sustainability attributes that consumers are looking for. Even though researches have demonstrated that consumers develop a positive attitude towards green products, some remain skeptical about green claims from marketers which are sometimes considered as ambiguous. READ MORE
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