Essays about: "Matilda Eneberg"

Found 1 essay containing the words Matilda Eneberg.

  1. 1. Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Matilda Eneberg; Johanna Scortea; [2018]
    Keywords : Place brand image; place attributes; engagement; Instagram; event;

    Abstract : Place branding is complex, and marketers need to find new ways in order of place branding. This thesis concerns communication on social media during an event, and its influence of place brand image. Place brand image is a very wide and complex concept. Therefore, this thesis focuses on three place attributes, namely, people, place, and pulse. READ MORE