Essays about: "Matilda Källman"

Found 2 essays containing the words Matilda Källman.

1. 1. FORESEEING CORPORATE FORESIGHT - A study of corporate foresight and future orientation in annual reports

   University essay from Göteborgs universitet/Graduate School

   Author : Jessica Malmström; Matilda Källman; [2017-09-14]
   Keywords : Corporate Foresight; Future; Communication; CEO letter; Annual Report;

   Abstract : Corporate foresight is the techniques, practises and processes of how firms detect, interpret and respond to change in their environment. Since corporate foresight benefit firms, this is something which they should want to communicate to share- and stakeholders. READ MORE

3. 2. Blogs and Destinations -How Gothenburg is portrayed in blogs

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Matilda Källman; David Andersson; [2015-06-23]
   Keywords : Destination branding; Brand identity; Brand image; Blog; Gothenburg; City nature;

   Abstract : .... READ MORE