Essays about: "Matilda Lindblom"

Found 2 essays containing the words Matilda Lindblom.

  1. 1. Human and Automation Resource Management: A Transformation Process Towards Integration - A qualitative case study in collaboration with Svenska Kullagerfabriken, SKF.

    University essay from Göteborgs universitet/Graduate School

    Author : Nedia Borchani; Matilda Lindblom; [2022-07-05]
    Keywords : Industry 4.0; Digitalisation; Automation; Human Resource Management; Automation Resource Management; Skills; Training and Development; Working Conditions; Job Satisfaction; Motivation;

    Abstract : Automation is a trend on the horizon for companies in different industries. In the automation transformation, the human capital is the challenging equation, where this research field is not that fully developed. READ MORE

  3. 2. Inbound marketing from a B2B-perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matilda Lindblom; Amelia Andréasson; [2019]
    Keywords : Inbound marketing; content marketing; search engine optimization; social media marketing; B2B-selling process; B2B-buying process;

    Abstract : There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. READ MORE