Essays about: "Matilda Lindblom"
Found 2 essays containing the words Matilda Lindblom.
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1. Human and Automation Resource Management: A Transformation Process Towards Integration - A qualitative case study in collaboration with Svenska Kullagerfabriken, SKF.
University essay from Göteborgs universitet/Graduate SchoolAbstract : Automation is a trend on the horizon for companies in different industries. In the automation transformation, the human capital is the challenging equation, where this research field is not that fully developed. READ MORE
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2. Inbound marketing from a B2B-perspective
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. READ MORE