Essays about: "Matilda Näsman"

Found 2 essays containing the words Matilda Näsman.

1. 1. Looking Beyond Constraints of Agile Project Success : A Case Study on Swedish Agile Project Success

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Lindström; Matilda Näsman; [2016]
   Keywords : Agile Project Management; Agile Project Success Definition; Agile Project Success Criteria; Agile Triangle;

   Abstract : Today, organisations are increasingly using project-based activities, as projects can aid organisations to deal with unique and complicated assignments, as well as achieving strategic and operational goals. Two extensive project management methodologies exist, those being Traditional Project Management and Agile Project Management. READ MORE

3. 2. Branding Swedish Business Schools : A qualitative study on how Customer-based brand equity creates value for a Swedish Business School's Brand

   University essay from Umeå universitet/Företagsekonomi

   Author : Isabella Simeoni; Matilda Näsman; [2015]
   Keywords : Branding; Business School; CBBE;

   Abstract : In this current day and age, developing brands is increasingly important. Universities have started to realise the potential benefits that exists from having a strong brand and have therefore started to invest resources in branding. Even though research within this field is present, not much have been conducted on the Swedish market. READ MORE