Essays about: "Matilda Ullberg"
Found 1 essay containing the words Matilda Ullberg.
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1. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE
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