Essays about: "Matilda Ullberg"

Found 1 essay containing the words Matilda Ullberg.

  1. 1. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
    Keywords : customer experience; customer experience management; CEM; customer experience in B2B;

    Abstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE