Essays about: "Matilda Waldner"
Found 1 essay containing the words Matilda Waldner.
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1. Reshaping the Man in the Mirror: The effects of challenging stereotypical male portrayals in advertising
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Norm-breaking gender portrayals in advertising is a relatively new phenomenon. So far, researchers have mainly focused on the implications of ads that challenge female gender role and body stereotypes; a concept known as femvertising, that has been shown to have positive effects on both brands and consumers. READ MORE
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