Essays about: "Mats Forsberg"

Found 1 essay containing the words Mats Forsberg.

  1. 1. On Target Marketing in Mobile Devices : MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Fredrik Wessén; Mats Forsberg; [2010]
    Keywords : targeting marketing in mobile devices; customer segmentation; the Long Tail; long term customer relationship; personal integrity; customer consent; media houses; Google; Schibsted; Bonnier; Mobiento; Aftonbladet; Swedma; PTS;

    Abstract : In the best of worlds, all marketing is relevant. This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement. Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. READ MORE