Essays about: "Matthias Mainka"

Found 1 essay containing the words Matthias Mainka.

  1. 1. International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Matthias Mainka; [2017]
    Keywords : ;

    Abstract : .... READ MORE