Essays about: "Matthieu BOUVIER"
Found 1 essay containing the words Matthieu BOUVIER.
1. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD FranceUniversity essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi
Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE