Essays about: "Matthieu Classen"

Found 1 essay containing the words Matthieu Classen.

  1. 1. How German consumers identify sustainable food products at the point of sale

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Matthieu Classen; Sarah Heggemann; [2020]
    Keywords : Sustainability; consumer behavior; point of sale; sustainable information; search process; evaluation process; sustainable food; retailers;

    Abstract : The rise of sustainable food products in Germany highlights the desire of German consumers for food which was produced with respect to the three themes of sustainability, the environment, animal welfare and social aspects. Despite this development, previous research showed, that labels and claims used at the POS to promote sustainable food products, cause difficulties for consumers such as distrust or consumer confusion when searching and evaluating these products. READ MORE