Essays about: "Mattia Tosti"

Found 2 essays containing the words Mattia Tosti.

1. 1. Creativity and Price Uncovered - A study about the effectiveness of advertising creativity and its connection to product price

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sara Lindau; Mattia Tosti; [2012]
   Keywords : Creativity; Price; Advertising; Hierarchy-of-Effects HOE ; FMCG;

   Abstract : In the cluttered media landscape of today, marketers are finding it increasingly difficult to reach out and establish a meaningful connection with consumers. Extensive research has been conducted in this regard, and creativity has often been indicated as the most powerful tool to break the clutter. READ MORE

3. 2. Facebook: a new era of marketing.: A quantitative study on the effectiveness of Facebook marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johan Eriksson; Mattia Tosti; [2010]
   Keywords : Facebook; social media; creative; start-up; marketing;

   Abstract : There has been a vivid debate within the marketing community concerning what role social media has in influencing brand perceptions and consumer behaviour. The success of Facebook has not escaped the spotlight or the professionals’ attention, but there is a clear absence of quantitative research supporting the debate. READ MORE