Essays about: "Mattias Granat"

Found 2 essays containing the words Mattias Granat.

1. 1. LSPs employees’ perception of customer service : How it influences the brand

   University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

   Author : Mattias Granat; Camilla Nilsson; [2014]
   Keywords : Logistics service providers; brand; employee; customer service;

   Abstract : Purpose - The purpose of this research is to analyse how employees’ perception of customer service is linked to the brand. The aim is to analyse the connections between brand and the employees’ perceptions and develop managerial implications based on those findings. Problem – Davis et al. READ MORE

3. 2. The Strategic Trends and Factors of Swedish Manufacturing Companies Establishing in People's Republic of China

   University essay from Internationella Handelshögskolan

   Author : Mattias Granat; Robert Truong; Frida Wallin; [2011]
   Keywords : Strategy; People’s Republic of China; Swedish Manufacturing Companies; National Responsiveness; Pressure for Globalization; Strategy Approaches;

   Abstract : The purpose of this thesis is to investigate implementation strategies of SwedishManufacturing Companies when establishing in People’s Republic of China, with the objective to determine what strategy that is the most commonly adapted. Strategy is an important approach, which companies apply when deciding what direction a company should take, in terms of financial, structural and operational. READ MORE