Essays about: "Matz Thunberg"

Found 1 essay containing the words Matz Thunberg.

  1. 1. BLOGGING FOR TRUST? An Examination of Executive Blogs From A Trust Perspective

    University essay from Institutionen för ekonomi

    Author : Jerry Häll; David Ozdoba; Matz Thunberg; [2007]
    Keywords : ;

    Abstract : In recent years, blogs, which can be described as online journals, have started to reach a broad audience. One type of blog emerging has been the executive blog, which is maintained by a person holding an executive position within a company. Theory suggests that one possible area of use for executive blogs is to build trust. READ MORE