Essays about: "Maurice Marti"

Found 1 essay containing the words Maurice Marti.

  1. 1. Looking for the next Start-Up fairy tale in India : Cultural and Institutional problems Swiss Start-Ups face when internationalising to India

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maurice Marti; David Tavares De Almeida Soares; [2018]
    Keywords : Swiss start-ups; Internationalisation; Born Global; Emerging Market; India; Culture; Institutions;

    Abstract : Switzerland has, despite being a rather small country, a big start-up scene which develops rapidly and puts forth many entrepreneurs. Currently, it is certain that any opportunity for competitive advantage must be exploited and emerging markets like India prove to be full of them. READ MORE