Essays about: "Mauritz Börjeson"

Found 2 essays containing the words Mauritz Börjeson.

1. 1. Mergers & Acquisitions, the quest for the missing piece : Exploring customer relationship development in M&As

   University essay from Handelshögskolan vid Umeå universitet

   Author : Mauritz Börjeson; Andreas Pettersson; [2010]
   Keywords : M A; merger; acquisition; customer relationship;

   Abstract : The thesis put contemporary M&A practices and M&A research into context and in so doing identifies challanges in the value creating process. Looking closer at how the relationship development is treated in the M&A process the study sheds further light on how practitioners work and could work to increase the chances of success in M&As in the future. READ MORE

3. 2. Moving from Practice toward Science : Defining Go-To-Market model and setting it up to turn potential into profit

   University essay from Handelshögskolan vid Umeå universitet

   Author : Mauritz Börjeson; Andreas Pettersson; [2009]
   Keywords : ;

   Abstract : Firms are today struggling with setting up successful go-to-market models. Go-to-market (GMT)expenses are reported to be a considerable part of company spending, but in many cases withoutyielding enough return. This case study investigated the concept of go-to-market models and howcompanies successfully can set it up to turn potential into profit. READ MORE