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1. The bubble funnel : A visualisation concept designed to increase understanding of user funnels
University essay from Uppsala universitet/Avdelningen för visuell information och interaktionAbstract : To understand user acquisition is of major importance for digital service providers. Drawing on a case study at Hedvig AB, this thesis presents how a user funnel can be visualised in, to my knowledge, a novel way to increase the understanding of the inflow of users. READ MORE
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