Essays about: "Max Mattila"

Found 1 essay containing the words Max Mattila.

  1. 1. Analysing Social Media Marketing on Twitter using Sentiment Analysis

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Max Mattila; Hassan Salman; [2018]
    Keywords : ;

    Abstract : Social media is an increasingly important marketing platform in today’s society, and many businesses use them in one way or another in their advertising. This report aimed to determine the effect of different factors on the sentiment in the response to a tweet posted on Twitter for advertising purposes by companies in the fast food sector in North America. READ MORE